Great step! You have decided that your company needs a web presence!
What do you need to know before you start? Here you can find some useful information.
Purpose of the website?
There are many different websites, with different uses and purposes. If you will sell your product online your website will be an e-commerce site. If you want to represent your business online with a couple of pages, than your site will be a basic small business website. It is also very useful and you can make it up-to-date with a blog, if you have time and the ability to write it. We recommend you finding website that you like and writing down the features you think would be useful for your own site.
If you have been in business for years, you already know who your target audience is, who will look at your website. When designing a website, it is important to know who will use it. Different age groups need different approach, colors, fonts, font sizes, layout, etc.
Be very specific to describe your target market!
Domain name
Domain name is like „Turekdesign.com”. Choose your name wisely, so it is easy to remember.
It should resemble your business name but can contain keywords describing your business. (helps Google to find it). Sometimes the domain name you really want is already taken, so have a couple of options ready.
We will recommend you options to find the best domain name for your business.
Content is king
Content will make or break a website. What is content? Content is the message that you are trying to get across. If you are a magazine, then content is the articles that you want to publish. If your business is a dance studio, then your content is your upcoming events and tutorials. If you are a school then your content is the curriculum, class descriptions, and campus information.
Content plays a major role in the initial processes of designing a website. Together, we will discover exactly what your business’s content is, and then decide how to best represent it on the web. This discovery process will often times include creation of mock-ups to represent how the information will be displayed. Since content is paramount to the success of the website, we take this process very seriously, and will therefore spend a lot of time in this area.
If you feel that writing the content for your website is overwhelming, we give you recommendations of local/online copywriter, who can provide excellent service and great text for your site. They are able to include special keywords for SEO.
Supporting graphics/branding
We often ask new Clients to give us printed marketing materials, brochures, business cards, or visit their store, or office to get a feel of their style. We make sure that the new website will be part of the business branding.
We want to make sure the website represents yours perfectly. Therefore, the website should remind the visitor of your business. If you run a restaurant with dark, black wallpaper with Japanese decoration, does it not make sense to design the website to look and feel the same way?
We will ask you to provide us with a logo image, if you have any. If you don’t have one yet, please let us know, we can help you with logo design.
After your website is live, you can start marketing your website.
