Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. It is also very valuable to add new content to your website regularly and a “force” Google to find you and rank you higher for that.
If you’re not blogging, it’s time to get started or get left behind.
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Blog for your business
A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
- Your WordPress blog fuels SEO. Search engines love valuable content and will reward you for it.
- You don’t have to be a professional designer. Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require any real graphic skills.
- 60% of businesses who blog acquire more customers, according to a survey.
- Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
- It gives your company a voice. A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website.
- Blogs share your expertise. How else will you position yourself as a subject area expert and thought leader?
- A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
- It can be fun. Blogging can be energizing, stimulating, and something to look forward to.
- Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.
- A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.
- A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
- Blogging sharpens your business focus. To create a blogging strategy you must define who you are blogging for and why. A blog with no focus attracts no readers.
- You can tell your brand story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
- Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
- Gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.
- Blogging is inspiring. You’ll start to see ideas all around you..talking with friends and colleagues, watching movies, reading, and just walking down the street.
