Do you have a New Year’s resolution?
I have.
I was trying to work on my website content and add updated info in the last three months. It just never happened. There was always something more important to do. Clients’ projects, running errands, networking, writing emails, phone calls, etc….
I was trying to work on my website content and add updated info in the last three months. It just never happened. There was always something more important to do. Clients’ projects, running errands, networking, writing emails, phone calls, etc….
Does it sound familiar to you?You know you need to update your web site’s content. You know all the reasons why it’s so important. And yet, it just doesn’t happen.
The search engines love content and the only thing they love more than content is new content. They reward sites that regularly update their content with higher rankings.
The search engines love content and the only thing they love more than content is new content. They reward sites that regularly update their content with higher rankings.
There is only upside here. So, let’s give them what they want.
Here are great tips and ideas what could you write about.
- See if your business changed since you have not updated the website!
Do you have a new service?
Do you have a new success story or testimonials? Sure you have! Add those to your website!
New announcements, changes in your company, certification received that are important and useful for your future or current clients.
It can be only a few words, or an additional page to your website. Google will love it either way! - Projects – Each time you complete a major project, you can showcase the work with an online portfolio page. This will also help in subsequent marketing as you can lead your potential customers through the site and talk about the work you have done with a great visual aid.
- Blog – A blog can be a great way to stay in close contact with your site users. A blog can added to your site for little or no cost – try this link to learn more: http://wordpress.org.
- FAQ Section – You are likely asked the same types of questions by customers and potential customers over and over again. Write out your answers to those questions and update the list regularly as new issues arise.
- Before & After Stories – What is better than a before and after story? People love them. They can be a very effective and interesting way of demonstrating in concrete terms the benefits of your service.
- Statistics Related to Your Business – Statistics are interesting and people like them. They can make your business or industry more real to your customers and highlight the importance of your products or services.
- Customer Stories – These can add a concrete and personal touch to the site’s information about its services /products. You simply feature a customer, interviewing them about their use of your service or product and its impact on them. This idea has the added benefit of contributing to great customer relations.
After reading this list, did you find some that could be added as a new content to your website?
Great. Now you just have to write them down and update your website. ( If you need writing help, contact me! No, it is not me who writes text for you, but professionals whose job is to create keyword friendly content for website for any businesses)
