CASE STUDY – massage therapy website

Summary of services: new website design | responsible and mobile-friendly layout | SEO implementation

Challenges & Solutions

Turek Design recently undertook a transformative website redesign project for an esteemed massage clinic located in Northborough, MA. The client, boasting over 5 years of industry experience, approached us with the challenge of revamping their outdated, mobile-friendly website full of technical issues, hindering their online visibility and business growth. The project’s primary goal was to create a modern, user-friendly website that would attract more customers and streamline the appointment booking process.

Client Background: The client, Orthomed Massage Clinic, a seasoned business owner in the massage therapy industry, recognized the critical need for a contemporary website to showcase their services and attract a wider audience effectively. Despite their successful track record, the absence of a proper website had been a significant impediment to maximizing their online potential.

Research and Strategy: To ensure a comprehensive understanding of the client’s needs and industry landscape, we researched the client’s competitors and meticulously planned the site map to optimize the user experience. One of the key challenges was addressing the client’s fear about the potential loss of website ranking with the introduction of a new design and platform. We strategically planned the redesign process to safeguard their existing SEO standing and mitigate any negative impact on search visibility.

Design Process: The design process was carefully executed, primarily focusing on creating a visually captivating and responsive homepage to deliver a seamless experience across all devices. Collaborating closely with the client, we provided guidance for curating compelling content, emphasizing the importance of Google-friendly, search-optimized content to enhance online visibility. We stressed the significance of adequate content to engage visitors while ensuring it was Google-friendly.

Outcomes: Following the successful launch of the new massage therapy website in January, the client experienced an initial period of slower activity, which was followed by a significant surge in website traffic. Notably, Google swiftly indexed all pages, enhancing online visibility and potential for increased business. The client reported a notable increase in appointment bookings and positive feedback from both existing and new clients.

Client: Orthomed Massage Clinic, Northborough, MA