Lyndsay Hannah, a Boston photographer, is a family and newborn photographer whose images are full of love and creativity. Her passion and originality come through her beautiful and memorable images. Her subjects are not in typical poses, but authentic and unrestricted.
Needed help with SEO
Small business owners like Lyndsay wear many hats and need help when they are faced with technology issues. They could probably solve the issue on their own, but it would take them hours of learning, and more hours to implement. Lyndsay hired Turek Design for a 2-hour SEO consultation to help her with her photography website.
The main issue and her goal
Lyndsay’s target audience is Boston and its suburbs, but her business is located elsewhere. She wants her website to show up for search terms such as newborns photography, or family photography in the Boston area and not where her business is located. She is posting new blog posts diligently on her website and has seen good SEO results.
Reading about how to make a website search engine friendly left her with a lot of question. Various articles or blog posts recommend different strategies because there are different ways to accomplish the same goal. Plus not all website are created equal, so there are different solutions for different sites.
What we did
By using any modern web design platform, (e.g., WordPress, Squarespace, Wix, Weebly, etc.,) one is not required to know coding (unless you are adventurous and wants to add something). Even though people don’t need to know coding to create a website, there are huge amounts of data behind every platform. These are important to Google to understand what the website is about.
An SEO consultation starts by understanding what is behind the website.
We look at:
- The H1 and H2 tags, descriptions and page title
- On-page interlinking and links structure
- Website speed
- External and internal backlinks
- Website usability
- Social Media integration
When all this is completed, we meet with the client to discuss our findings.
Why and how?
I firmly believe in the importance of fully explaining why and what I do. Explaining how to fix the issues helps everyone understand the basic of SEO and how Google reads any given website.
Small changes sometimes entail additional changes.
If we change the first line on the website from ”Welcome to my website” to ”Looking for a newborn photographer in Boston?” we also need to change the text in the subsequent paragraphs.
Result
Changes at the website do not show increased ranking instantly on Google. It takes time and patience and constant works to slowly increase the position.
When I met Lyndsay, her main keyword was 35th on Google, about 5 pages down. A little later she reached 28th, and after that 12th, which is second page on Google.
If she consistently puts the work into her website, she will reach the first page very soon.
