Use business location on your website
A big part of ranking higher in your local area is telling search engines such as Google more about you and what you do. Google needs not only to know the name of your business, but also the type of business you provide, your physical location, and hours. This makes finding a business much easier, and improves the value of the search engine.
1. Make sure you have your office address, including city/town and zip code on the website. Google Map also boost your local search result. (Westborough, MA, 01581 is my location)
2. Claiming a Google Places for Business page is the first step to getting control of your listing and make additional improvements. Once you’ve created your location page, Google asks you to verify the listing. This is done through a phone call or a postcard to your business with a Google provided pin number.
3. If you have a WordPress website, there are many great plugins to help you to rank higher in local searches. (More about the WordPress plugins in a later post. )
4. If you have a blog post that you update regularly, you are in a great position to get noticed.
Most of the time when people search for something near them they use the name of their neighborhood, city, region, etc. If you use the names within your posts, you’re not only more likely to move up in the ranks, you’re more likely to get noticed by those that are searching. If they have several choices and one of those choices has several articles that refer to the specific location the reader is looking for, that’s the site they’re more likely to visit.
